Email & Mobile Marketing
Direct marketing is a great way to stay in touch with current or former customers, and next to search engine marketing, it is the most effective way to market a website. EMI has developed a full-service communications platform for staying in touch with customers, notifying them of promotional offers, and attracting them back to your website. All campaigns are in compliance with anti-spam laws and other regulations.
With the right messaging and promotions, Email and Text Messaging can build a loyal customer base, and keep them coming back for more. These types of messages can be personalized to each recipient, and often include interactive content that is fun and engaging. Also, your message can easily reach thousands, if not millions of potential customers. Enlightenment can help you do it!
Email Marketing is increasing in popularity with an estimated 15% increase in 2009. EMI has excellent resources when it comes time to design emails and initiate a campaign. EMI manages all aspects of the campaign including creating the emails, acquiring and maintaining recipient lists, and tracking the results.
This type of marketing can be largely automated, with pre-designed emails being delivered based on triggers like sign up, cancellation, shopping cart abandonment and more. The interactive and dynamic content available through EMI will help to earn click-through traffic and acquisitions. For existing customers, email marketing can increase their level of engagement, give them reasons to return to the website, and build a more solid relationship between the business and the consumer. Direct email marketing is highly effective for both new and returning customers.
Drip Marketing refers to a specific type of email campaign, one where the messages are delivered over time on a preset schedule. Automated emails are delivered not all at once, but over a period of time, like drips from a faucet. Email messages may also be triggered based on the behavior of a visitor to a website, including at login, after a month of downtime, etc. This unique form of marketing provides for consistent communication and is great for following up with leads, or guiding a customer through the sales process.
SMS Mobile Messaging or text messaging to cell phones is a newer method of direct marketing that is gaining in popularity. Far more than 2 billion people regularly use text messages so this market is enormous. SMS is the most heavily used data application in the world.
EMI can design, execute and manage an SMS campaign to meet your needs. This may include the distribution of time-sensitive alerts, updates, reminders, mobile campaigns, and entertaining content. SMS Text Messaging is becoming more central especially among the younger generation. Consider Enlightenment Media your partner in this growing technological space.
All Direct Marketing Campaigns include detailed reporting showing how many of the messages are being read, how many are ignored, how many bounce, and the few that are marked as spam. All campaigns will be run in strict accordance with anti-spam laws so that the sender does not get flagged and their domain does not get blacklisted.
EMI Account Managers will also analyze the performance of the campaign, make adjustments and make sure that communication is reaching its intended target. Campaigns, particularly drip campaigns, can be improved based on the performance numbers, making them a more efficient marketing spend. This form of marketing really works and the detailed reporting proves how effective it can be.
