Display Advertising
Denver, Colorado and Melbourne Beach, Florida
Enlightenment Media is a full service Internet Marketing and Advertising Firm. EMI advertising methods are never deceptive, supremely ethical and customized to meet the needs of the customer. Advertising choices may vary based on the size of the company, the geographical focus, and the company goals for web traffic and revenue.
A dedicated EMI Account Manager will assist you in defining your advertising preferences and requirements. Online Display Advertising campaigns should be in alignment with the mission and values of the business with content, placement and frequency all working together to present the business appropriately. It may take some discussion and foresight to design a winning campaign. Once a strategy and budget is established, the Account Manager can assist in getting the right display advertisements designed and developed.
EMI offers several standard sized display ads for the top banner, paid search placement and other common ad spaces. Dimensions are standardized so that the ads can easily be distributed through multiple affiliate networks, across various websites and search engines.
With the assistance of the EMI team, you will understand exactly how these ad campaigns perform, what placement and what type of ad works best to meet your goals. Your customized campaign may include placement with Google Paid Search, MSN Adcenter, and Yahoo Search Marketing. Leveraging these powerful sites can result in immediate traffic and increased brand exposure. EMI provides regular analytics and reporting to illustrate exactly how the display ads are performing in terms of click through rate, customer acquisition, etc.
Search Advertising refers to the placement of ads on web pages so that they are paired with specific search results. The ads have a direct relationship to the keyword or phrase being searched, so the content is relevant and the audience is more focused. Your EMI Account Manager will explain the various services and pricing arrangements so you can make the best choice from the following metrics of internet advertising:
- CPA - Cost per action, can be defined as the cost of completing a particular transaction or retaining a piece of information. This practice is most commonly used by affiliate networks for lead generation. This term is also referred to as cost per acquisition, typically used when a lead or a sale is converted as the action.
- CPC - Cost per click, is referred to as the cost of contacting a customer or potential customer through some means of interaction. In internet marketing this can be used by customers through a click to call feature, web chat, or social networks.
- CPM - Cost per thousand viewers or page impressions is the most common metric used in banner advertising. This is also the most common form of pricing in internet marketing and advertising in general.
- CTR - Click through rates, are measured by the number of times an ad is clicked on by a potential consumer. The pricing is generally expressed as a percentage, based on the number of page views.
- PPP - Pay Per Play is the newest form of interactive advertising. The cost is applied every time an audio or video clip is played on a website.
EMI Account Managers are available to answer any questions and customize an advertising campaign to meet your needs and budget.
