Reputation Management

Protect your good name with Reputation Management services from Enlightenment Media. Nowadays, consumer generated media is everywhere on the web with user reviews, personal blogs, social network profiles, forums and message boards dominating the web surfing experience. Virtually everywhere you look there is another opinion. Criticism is often posted anonymously and is frequently false. Enlightenment understands the chilling effect this can have on business. One negative posting tends to speak louder than ten or twenty positive references.

Review Abuse refers to negative testimonials, comments, and postings designed to smear a person, website or business. Allegations that have no basis in reality can still do damage to a reputation or a brand name. Online discussions are usually unfair and fraught with sensationalism and anger. One negative article or blog posting can result in a decrease in business and authority.

Enlightenment Media has the tools to Protect Your Reputation! The rare negative comment can be systematically drowned out with more accurate and relevant postings that reflect the positive attributes of a person or business. EMI will constantly monitor the web for all references, positive and negative, taking a systematic and thorough approach.

Many of the most popular websites combine user feedback and reviews with news stories and online markets. For instance, eBay offers users the chance to review a seller and any feedback is permanently linked to the seller profile. Again, this is not exactly fair as competitors can easily post negative reviews, make criminal allegations, or whatever they want. There is no legal protection, and seemingly no moral or ethical constraint on the internet of today. You are basically on your own.

Enlightenment offers Reputation Management to help you defend yourself from attack, to protect your brand from the competition, and to give you every advantage in the online marketplace. When a potential customer sees negative information instead of the official message, this can cost you a new client, and affect your revenue.

Search Engine Reputation Management specifically addresses any negative information in search results. When a potential customer searches for your website, they are just as likely to click on any negative search results first. EMI will push the negative results off the first page and further down the search results where they will be far less visible and damaging. Massive sites like Facebook will protect themselves with Search Engine Reputation Management when they do a major upgrade, and for official press releases.

EMI Reputation Management Professionals are experts in search engine technology including Google, Yahoo and MSN. The team understands the algorithms that control these search engines and can promote positive search results while diminishing the negative results. This type of campaign requires automated tools to monitor the web, constant vigilance in protecting the client, and content management to control the marketing message throughout the worldwide web. Reputation Management is an ongoing challenge and for as long as you are on the web, you will want to protect your good name. EMI is the ideal partner to watch your back, protect your interests, and help you build a brand or company that is respected and valued.