Search Engine Marketing
Denver, Colorado and Melbourne Beach, Florida
Beyond organic optimization, there are ways to generate immediate traffic to your website using a limited marketing budget. Enlightenment Media brings a wealth of experience in executing Search Engine Marketing (SEM) campaigns that are cost-effective, efficient and successful! As with all EMI services, a dedicated Account Manager will guide you every step of the way, performing analysis, offering solutions, and delivering reports periodically. SEO is only the tip of the iceberg when it comes to marketing your business on the internet and EMI offers much more!
PAY PER CLICK CAMPAIGNS
Pay Per Click (PPC) Campaigns are a good way to generate immediate traffic, create a customer base that is genuinely interested in your products and services, and increase revenue right out of the gate. EMI has consistently generated revenue for its clients by developing, initiating, and managing PPC campaigns. Strong partnerships with search engines such as Google and Bing give EMI an advantage. Again, the analysis and refinement of the keyword list is an important component of the process. For instance, a plumber in Denver may want a sponsored ad to appear under “Denver Plumber”, “Plumbing Emergency” and “Cheap Plumbing Services”.
Just as it is with SEO, the keyword list for any PPC campaign will be refined based on actual performance. EMI Account Managers are constantly reviewing the PPC campaign, adjusting the keywords and maximizing ROI so that you get the most out of your PPC spend. Each campaign is different and may require customized bid strategy, tracking codes, analytics, or even original content. PPC marketing requires a dedicated effort day in and day out. With EMI as your partner, you can rest assured that your PPC dollars are well spent!
LANDING PAGES
For Search Engine Marketing Campaigns to be most successful, visitors must get exactly what they are looking for. This is why Enlightenment Media frequently suggests the custom design and development of Landing Pages. The Landing Pages are intended to support a specific PPC campaign so that the content on the page is directly relevant to the search terms. The idea is to capture the PPC traffic, present contact information or a contact form, and convert a good number of visitors to paying customers.
This is one effective strategy for generating leads, improving visitor experience, decreasing bounced traffic, and increasing revenue. The more efficient the web page is at converting visitors, the more cost-effective any marketing campaign will be. If necessary, Enlightenment Media will develop optimized landing pages for as little as $450 per page.
LOCAL SEARCH MARKETING
Enlightenment Media also specializes in Local Search Engine Marketing. Many small businesses, contractors, doctors, and lawyers focus on their immediate surroundings, advertising to one or two cities or one region. In fact, over 70% of all online activity is related to local content.
EMI knows how to penetrate local markets using search engine marketing. Local Search Optimization is a great way to win new business, build lasting business relationships, and keep your business fresh. Unlike the yellow pages listing that comes out once per year, local search on the internet can be updated to reflect changes in the marketplace, promotional offerings, or a new location. Local Search Engine Marketing is probably the hottest trend on the internet and Enlightenment Media knows how to get it done!
REPORTING
EMI Account Managers provide Monthly Reporting as part of any Search Engine Marketing package, including SEO, PPC and Local Search Marketing efforts. When PPC campaigns are active, representatives may be in touch more frequently to discuss the ad budget, keywords, and lead quality. Adjustments can be made according to the actual numbers, and budget re-focused on the most effective channels. Understanding the actual performance of a campaign is critical.
Analytics also provide a clear understanding of the traffic to the website. Who are the people that are visiting my website? What pages are they most interested in? How can we improve the quality of traffic? Analytics can answer these questions and more about visitors to your website.
