Search Engine Optimization
Denver, Colorado and Melbourne Beach, Florida

Sometimes referred to as Website Optimization, Search Engine Optimization (SEO) is the scientific process of moving a website to the top of the results in search engines like Google and Bing. The work can be divided into Internal Optimization, which includes changes to the website, and External Optimization, which extends the marketing message of the business to the rest of the web.

Proper search engine optimization takes several months of dedicated and consistent effort. Beware of any marketing firm that promises first-page ranking within a month since this is highly unlikely. There are no shortcuts and most clients want to stay visible for years, so it just makes sense to do it the right way.

Enlightenment Media has a long track record of successful optimization for clients across industries, in various geographic markets, and with different goals. EMI has achieved first-page ranking for clients in Education, Healthcare, Legal, and Specialized Trades. Some sites incorporate several keywords and phrases while others are only interested in a handful. EMI has improved the quality and quantity of traffic for businesses throughout America and internationally. Whatever the goals of your business, EMI offers the proper Search Engine Optimization.

Keyword Analysis is performed at the beginning of the effort, but it is important that keywords be continually updated, adjusted and monitored. EMI is expert in this type of analysis, helping clients determine the most common and relevant search terms and phrases. Detailed analytics and reporting provide real-time data on which words are being searched, and how the website is performing in specific markets.

A Dedicated EMI Account Manager will guide you through the Search Engine Optimization process with regular updates and reports. During the first few months of SEO, the website will be optimized to specific keyword searches. This may include changes to content, URLs, site maps, and more. EMI will also begin to distribute content through existing platforms, blogs, networks, and more. The marketing messages should be clear and focused and the website should be efficient at capturing traffic. Typically, EMI suggests twelve months of aggressive marketing followed by a maintenance period. Throughout the process, the Account Manager works with a team of professionals to stay consistent and attentive to detail.

There is some overlap between External Optimization and the Social Media Marketing described elsewhere. Most EMI marketing campaigns will include improvement to the website itself, to maximize conversion rate and return on investment for any marketing dollars spent.

Your Account Manager will provide you with everything you need including keyword refinements, web updates, analytics and reporting. After a few months, you will receive detailed Search Engine Rankings for each keyword and phrase in the campaign. EMI applies consistent effort in a disciplined approach to Search Engine Optimization; improving page ranking, and keeping costs down.