EMI Interactive has a host of services available across multiple online marketing platforms, all tailored to meet marketing budgets for each and every client. Our marketing team has tremendous experience with Internet marketing, and progressive thinking that parallels the ever-changing interactive marketing industry.

If you are a small business looking to get your feet wet, or a medium sized company that may be inexperienced when it comes to online media, don't worry, we can help. Let our professional staff assist you with your online marketing campaign. We are prepared to handle anything you need in the interactive marketing world!

Optimization is a marketing strategy used to increase a website's traffic through top placement in search engines. The process is generally known as SEO or Search Engine Optimization. This involves several tactics that create proper structure, content and coding for optimal website development. The goal of SEO is to allow search engine spiders to easily crawl the key elements of the site. This makes the site easier to index by importance and relevance within the context of each engine’s search algorithms.

Our team of Search Engine Specialists will conduct a comprehensive website evaluation for each client. Following this exhaustive evaluation our SEO team will determine the correct techniques needed for proper optimization. Cost will be determined by the number of pages to be optimized and the time needed for each project.

Our team is also available for ongoing optimization through hands-on website management.

This refers to the process of increasing the volume and quality of traffic to a website through local search engine results. Our proprietary, local search optimization process is driven by the knowledge of how to achieve top placement locally. Local Search Optimization has been described as the next evolution of the “Yellow Pages” directory for advertisement. Through local search optimization, Internet users are able to find specifically targeted businesses or industries within a particular city and state. This is one of the newest forms of search that has been growing at an extremely rapid pace. It is estimated by the year 2010, local search will be one of the most powerful tools for finding businesses on the Internet.

Local Search Marketing is definitely the most inexpensive form of advertisement available on the Internet, bringing you a great ROI! Our Local Search Specialist Team will determine the proper optimization process for each individual business. The team will take into account many different factors including location, business, keywords, and more.

Our Account Executives will monitor your advertisement to ensure top placement at all times. Our goal is to make sure your ad is listed in the top 3 spaces available on Yahoo and Google. The fees associated for this campaign are fixed monthly payments with no contracts or cancellation fees at anytime.

Pay-Per-Click (PPC) generally refers to sponsored advertisements based on keywords located on search engines. These ads are can be both text and banner advertisements. Through a bidding process, advertisers are able to place ads on search engines for specific keywords. This can sometimes lead to a bidding war for top placement. When a consumer clicks on the ad, a specific amount is then charged to the advertisers account. Some examples are Google AdWords, Yahoo Search Marketing, and MSN AdCenter. These are all programs that generate sponsored ads based on targeted keywords.

The Campaign Management Team will monitor all of your PPC campaigns for proper placement. Our team will also give you a monthly reporting of how your ad campaigns are progressing. This report will come in the form of a detailed statement with accurate metrics for your campaigns. Management fees associated with PPC are based upon the number of keywords being managed.

Search advertising is the process of placing advertisements on web pages for the purposes of being paired by search results. This is based upon results from search engine queries of key words. This form of Internet advertisements uses key words to match the search engine queries entered. Our campaign managers will help you determine what form of advertisements will benefit your company the most. Advertisement networks and publishers use a number of different ways to determine the cost of the ad. The cost of the advertisements, are measured by one of five different metric forms.

1. 1. CPA - Cost per action, can be defined as the cost of completing a particular involvement for retention of information. This practice is most commonly used by affiliate networks for lead generation. This term is also interchangeable with cost per acquisition, typically used when a lead or a sale is converted as the action.
2. 2. CPC - Cost per click, is referred to as the cost of contacting a customer or potential customer through some means of interaction. In internet marketing this can be used by customers through a click to call feature, web chat, or social networks.
3. 3. CPM - Cost per thousand viewers or page impressions most commonly used by banner ads. This metric is the most commonly used form of pricing for internet marketing.
4. 4. CTR - Click through rates, are measured by the number of times an ad is clicked on by a potential consumer. The pricing is generally configured by a percentage, based on the number of page views.
5. 5. TM - Total minutes, means the total amount of minutes a visitor spends on a particular web page. This is not a commonly used metric for internet marketing. This form of measurement is used by companies such as Nielsen Ratings to measure the amount of time a visitor spends on a web page. This measurement is used for pages that streamline audio or video content.
6. 6. PPP - Pay Per Play is the newest form of interactive advertising. The cost is associated with an audio or video ad every time it is played on a website.

A complete management process of monitoring, updating, and maintaining virtually anything on the site. Each website management process will be tailored to fit each company's needs. Our website management teams offer opportunities for businesses to outsource the management of their websites at a lower cost.

Always remember the phrase "Content is King". This is the key for all websites, blogs, or articles to perform well in terms of optimization and traffic. It is very important to have original content and relevance to achieve the goal of reaching your target audience. Our team of professional copywriters does an amazing job in website content, articles, and blogs. Their writing skills include an eye for Internet marketing and reaching out to your target audience.

Our expert designers can create websites in HTML, Flash, or Hybrids. Your company's needs might not always be for a fancy design in flash, but rather a smooth simple design in HTML. Whatever your needs might be our experts are capable of designing a top-notch site to suit your needs. E-commerce solutions are also available from our design team. All shopping carts are priced individually according to the style and number of products being sold. Design projects are priced per individual project and a detailed proposal is available on demand.

Professional consultation is available for both Internet Marketing and Web Design. Depending on your needs, consulting fees will be established at an hourly rate. Link building is one of the key techniques used to develop top search performance, and is key to effective SEO. When creating reciprocal links it is important trade only quality links and with websites that include appropriate topical information. Otherwise, the links will not improve or impact the SEO process. Our SEO team can maintain your link building process for a fixed monthly fee to ensure that only quality, relevant links are reciprocated.